Episode 29 - An interview with Beathe Ogard, President of SAIH - Social Media Guidelines

Episode 29 - An interview with Beathe Ogard, President of SAIH - Social Media Guidelines

This week on The Philanthropy Podcast, Beathe Ogard, President of Studentenes og Akademikernes Internasjonale Hjelpefond (Norwegian Students' and Academics' International Assistance Fund) or SAIH shares with us SAIH's newest social media guidelines for volunteers and travelers as well as some background on SAIH's efforts to raise awareness of stereotypical representations of the beneficiaries of nonprofits and aid organizations worldwide. SAIH's past successes include Africa for Norway and the RadiAid awards. This episode features essential considerations for any nonprofit in their marketing efforts and ideas that are important for all nonprofit employees, board members, and volunteers to consider in how the represent and speak about their program beneficiaries and partners.

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Episode 26 - Research based fundraising resources to improve your practice with evidence

Episode 26 - Research based fundraising resources to improve your practice with evidence

This week on The Philanthropy Podcast, I highlight fundraising resources available to you that are research based and which cite their methods and sources. This episode came as a result of searching for annual appeal techniques that are backed by evidence and struggling to find them. We look at four main resources, The Science of Philanthropy Initiative, the Lilly School of Philanthropy, the Social Innovation Review, and NextAfter to examine what each offers, how they might be useful to you in your practice, and how we can all contribute to a more evidence based approach in our field.

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Episode 24 - An Interview with Tiffany Khan, Director of Sun Devil Giving at ASU Foundation - Online Giving Days

Episode 24 - An Interview with Tiffany Khan, Director of Sun Devil Giving at ASU Foundation - Online Giving Days

This week on The Philanthropy Podcast, we're joined by Tiffany Khan, Director of Sun Devil Giving at the Arizona State University Foundation. Tiffany and I discuss giving days and preparing for the challenges of an online giving day, building communications tools that help distribute ownership and engagement, choosing the date of your giving day, considering how to give other departments notice to prepare for the load they'll see, providing instant recognition for giving day donors, and more.

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Episode 23 - An Interview with Jeff Cosgrove, Director of Nonprofits at Conversant - Success With Online Advertising

Episode 23 - An Interview with Jeff Cosgrove, Director of Nonprofits at Conversant - Success With Online Advertising

This week on The Philanthropy Podcast, we're joined by Jeff Cosgrove, Director of Politics, Advocacy, and Nonprofits at Conversant. Jeff and I discuss online advertising and cover a broad range of topics including: how nonprofits can cut through the noise in online advertising, what messaging is leading to increased fundraising success, how to help boards and directors believe in and invest in online advertising, segmenting and oversegmenting, how gift attribution policies need to be redefined to catch up with an online and social platform, how organizations can make the leap from being good in this area to great, and more. 

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Episode 22 - Data & Marketing Association NonProfit Federation Conference Review

Episode 22 - Data & Marketing Association NonProfit Federation Conference Review

This week on The Philanthropy Podcast we discuss how to be a critical consumer of conferences you attend and I review the Data and Marketing Association NonProfit Federation's Conference. This is the first of a series of conferences reviews I plan to share throughout the year. I hope these conference reviews will help you plan your own professional development wisely and make informed decisions about how to plot your own professional growth to continue to grow as a respected leader in your field.

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Episode 6 - Interview with Kara Buffardi, Craveity Marketing - Digital Marketing, Social Media, Email, and Websites

Episode 6 - Interview with Kara Buffardi, Craveity Marketing - Digital Marketing, Social Media, Email, and Websites

Have you wondered where the right place is to begin your digital marketing efforts? Do you feel overwhelmed when trying to maintain a presence online? Have you ever felt like your digital marketing could be more engaging and more personal? Then today's show with Kara Buffardi of Craveity Marketing will provide some advice you can put to use right away.

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