Episode 27 - Donor retention, its importance and how to retain your loyal donors!


This week on The Philanthropy Podcast, I discuss donor retention, its importance, and what we can do to improve our organization's donor retention. I explore some of the systemic need for better retention efforts, how we can be donor-centric in our approach, and the latest research on donor retention in the non-profit sector.

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Links from this week's episode:

Fundraising Effectiveness Project

Professor Adrian Sargeant's Research

University of Plymouth's Center for Sustainable Philanthropy